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NR (Nicotinamide Riboside) is an alternative form of Vitamin B3 (Niacin). Both NR and Niacin are converted by the body into nicotinamide adenine dinucleotide (NAD+). According to animal studies, NR is very easily converted into NAD+ which greatly facilitates the variety of healthful and anti-aging benefits that are fueled by NAD+. NR and NAD+ help to convert food into usable energy by the body, it has been found to repair damaged DNA and strengthen cells, and it can also be used to help facilitate a healthy sleep schedule by setting the body's circadian rhythm. - Promotes Healthy Aging - Improves Brain Health - Healthy Circulatory System